Google has begun restricting third-party cookies for some users of its Chrome browser, taking the first step toward its goal of eventually eliminating security concerns altogether.
in 2020 after announcing plans to phase out cookies in the future, Google said it would only be possible to completely remove third-party cookies with permission from the Competition and Markets Agency, which is currently investigating the impact of such a decision on other businesses.
As previously reported, Chrome has begun automatically limiting third-party cookies to one percent of browser users to facilitate testing, and starting in 2024. third quarter cookie restriction will be increased to 100 percent," the company wrote in a blog post, indicating that the cookie restriction will begin on Thursday.
Cookies, small files used to target advertising and track web browsing, have recently come under stricter oversight, including in 2016. The provisions of the General Data Protection Regulation adopted by the European Union and the laws in force in California.
Third-party cookies are not stored on the computer by the browser itself, but by the websites visited.
in 2020 In January, Google announced that it would start phasing out third-party cookies within two years, but these plans have had to be postponed several times.
Google is developing an alternative system to the Chrome browser that would not track individual users, but would focus on Federated Learning of Cohorts (FLoC), audience segments consisting of hundreds or even thousands of people.
Jūras Barauskas (AFP)
