"Mados Infekzija" starts: 2020 times in 22 - strong numbers dictate a new tone. When the rules of global fashion change fundamentally, and the real catwalk is increasingly called the street, it is necessary to react - "Infection" changes the format! April 24 and 25 everything will happen the other way around. The only relic of the festival, the space of the Contemporary Art Center, will open up from new angles: the boundaries of the podium are the entire building, the direction of movement is not directed, the dedication is to freedom!
New year - same question: what's new? When it seems that everything is done, the crucial tipping point for change is ripe - it is not afraid to deny the rules in order to continue to freely improvise. "Fashion is simply life, where there are fewer and fewer statics, restrictions and, whether we like it or not, more and more robots. Real and imaginary - those that consume time, nerves and paper. Fashion Contagion, launched as a manifesto, does not state what is good - we leave that up to each individual. This year, we are consciously constructing the event as a living experiment: how much freedom does a person need to create, to be? The viewer will be able to move freely around all spaces, choose his viewing angle or the company nearby, and eventually leave if he doesn't like it. The live image will be duplicated by a multitude of projections - all the action is online in real time. The standard version will not burn out this time - the intrigue, even for us, will remain until the last moment," says Sandra Straukaitė, its ideological leader, about the upcoming festival.
Donelaitis' "METAI'2020"
Although the prospects of robotization are tempting, the most sustainable creature on Earth remains the human being – born from dust, you will turn to dust, you will not leave the landfills of lithium batteries. The myth of eternal youth spreads as fast as last year's silicone and you realize in your skin that age is just a matter of attitude. When you have Gen X, Y and Z people working on a team, common points of contact appear in the most unexpected places, and most often in cyberspace. The largest number of gigabytes is pumped by "Mados infeksija" today from Amsterdam, where the characterful artist Deimantė Jasiulevičiūtė lives and works, creating the festival's graphic identity.
It should not be surprising if his grandmother also walks on the podium next to the grandson. "Once upon a time, the appearance of mature personalities in a fashion show was a shocking news, today it is a universal reality. The only thing that inevitably passes is youth", ironically S. Straukaitė.
A man without a place
Without a phone, without a connection, without a number, without a place. For the first time in the history of the festival, tickets without seats, because the audience are equal participants in the event and action! Mood is non-committal - no need to sit. There will be no bad angle, the viewing angle and location can be freely changed at any time.
Intense pace and only one break. The train will not wait for those who are late, but the door will not be slammed in their faces. Last year's 250-meter long podium is nothing compared to this year's ambitions. The distance to the models is minimal - each couture is within arm's reach.
If you haven't photographed something, you've seen it. I'M NOT A ROBOT.
