The winners of this year's App Store Awards, organized by Apple, were the Lithuanian Pixelmator Team. Photomator, their Photoshop-like photo-editing app, was named the best Mac app of the year.
December 1, 2023 The commercial photo editing program "Photomator" created by Lithuanian programmer brothers Saulius and Aida Dailidžiai's company "Pixelmator Team" was awarded the title of the best Mac computer program by Apple this year. It is the only company in Lithuania and the Baltic States that has won this award.
As the creative industry grows, for more than a decade now, Apple has celebrated innovation, ingenuity and creators at the end of the year by announcing the best apps and games in various categories. Millions of apps are created every year, from multibillion-dollar corporations to small teams. However, in the final round of this year's App Store Awards, around 40 finalists were selected in ten different categories.
In the Mac App of the Year category, Photomator competed against English productivity app Portal and German vector drawing app Linearity Curve, which attracted over 2021 million downloads in 25. dollar investment.
"We're very grateful to both the App Store team for recognizing our hard work and to everyone who uses Photomator." Over the course of our company's existence, we've created 3 Mac apps and all of them have won Mac App of the Year awards, which is a huge accolade for us and motivates us to keep building and making sure this app is the best and most user-friendly photo editor it can be. to be," said Simon Bastys, the company's technology manager.
The strength of Photomator for Mac is to make complex processes accessible and understandable to anyone who uses the tool, so the program is not only suitable for photo editing professionals - unlike the world-famous graphic editing tool Photoshop, which can be difficult to master for a beginner.
"We use a lot of machine learning. Machine Learning) tools, artificial intelligence models, so that it is possible to achieve all the desired results with the click of a button - arrange colors, remove objects, highlight lower quality photos, - taught S. Bastys. - Also, we are already working with the team, creating even more interesting new functions and updates, which we will "launch" later this year. We will also prepare news for 2024."
S. Bastys added that the fact that the Pixelmator Team uses the specialized neural engine "Apple Neural Engine" that helps not only reduce the number of buttons needed to get the relevant result, but also allows it to be done extremely quickly, could have contributed to winning the award. – sometimes less than a second.
This is the fourth Apple award for the Pixelmator Team. They have also participated in the awards earlier with Pixelmator Classic, Pixelmator Pro. in 2011 and in 2018 Pixelmator won the Mac App of the Year award in 2014. - "iPad App of the Year" award. The latest app, Photomator, has previously won the prestigious Apple Design Award for Innovation in Design and Technology in 2019.
