Technology Company "Volt” launches Wolt Ads advertising service for platform partners and international brands. It is intended that the platform partners who order advertising will not pay for the number of impressions or clicks, but only if the customer interested in the ad completes the order. After a successful beta test, the company aims to roll out the service to all 27 countries in which it operates.
"We successfully passed the test phase and now we can introduce Wolt Ads to a larger circle of partners. Over the past months, we've seen advertising partners record sales growth and return on ad spend. Although we are just starting to operate in this area, the first results and feedback are encouraging and confirm that we are on the right path", says Mantas Lomsargis, manager of Wolt in the Baltic States.
In total, Wolt has more than 36 million users. registered users in 27 markets and operates in more than 500 cities. M. Lomsargis notes that Wolt Ads is distinguished by the fact that ads do not interrupt the customer's activity - they allow new places and offers to be discovered while shopping. In addition, a lot of attention is paid to ensuring that the displayed paid content is relevant to the customer and not too much.
Wolt Ads has two lines of service: merchants and brands on the platform. The former is available to more than 140 Wolt partner merchants – 000 percent. theirs are small businesses. The second is for large international Wolt partner brands.
Partners can use several advertising options - they can be set and adjusted through the existing account. It is intended that advertising will not be priced according to the number of clicks or impressions, but only according to direct orders made by customers interested in advertising.
For international brands, dedicated banners, positions of sponsors in product lists, as well as packaging, branded bags, the opportunity to offer free product samples, etc. will ensure greater visibility.
"We would like to help all companies grow, both small local partners and larger international brands. This is an ambitious goal, but we are working hard to achieve it," says M. Lomsargis.
