On November 16, Aprangas Group opened the first Calvin Klein store in Lithuania and the second in the Baltic States in Vilnius Akropolis. This is the 27th new or renovated store that opened its doors in the capital's shopping and entertainment center this year.
The new Calvin Klein store was located on 276 square meters. meters in premises. In it, visitors will find not only men's and women's clothes, but also footwear, underwear, haberdashery, as well as accessories of this brand.
The "Calvin Klein" brand is well known and loved by Lithuanians, so we are very happy that a store dedicated exclusively to this fashion house has opened its doors in the "Acropolis" of Vilnius. We have no doubt that the new store will be well received by Vilnius residents and guests of the city, and the wide range of products marked with this brand will allow us to meet their needs even better," says Dominykas Mertins, "Acropolis Group" Head of the Marketing and Communication Department.
Founded more than 50 years ago by the American designer Calvin Klein, the fashion house has become a worldwide favorite brand - more than 1 in Europe alone. shops. In October of this year in Riga, in Latvia, the first store of this brand opened its doors in the Baltic States, and on November 16, the store was also opened in Vilnius "Acropolis".
"We started cooperation with the Calvin Klein fashion house a little over five years ago, and in this relatively short period the brand has gained a strong position. It is very gratifying that we are among the first to have the opportunity to introduce new concept stores with a greatly expanded assortment," says Rimantas Perveneckas, CEO of Aprangas Group.
"Calvin Klein" stores operating in Lithuania and Latvia became the first ambassadors of the "Lifestyle" concept not only in the Baltic countries, but also in the entire Northern European region. This concept was launched almost a year ago and offers all brand lines in one store - CK Underwear, CK Jeans, CK menswear and womenswear, CK accessories & shoes.
A total of more than 200 stores operate in Vilnius Akropolis, of which almost 30 were renovated or newly opened this year, among them are the business and smart casual clothing store City, the largest in Lithuania, Massimo Dutti, the only French store in the country the Lacoste store, the sneaker king JD Sports, the men's fashion brand Pako Lorente and the footwear store Scalini, as well as the expanded XS Toys.
"We always want our visitors to have the opportunity to choose from the widest possible assortment, so we are very happy when our partners are not afraid to experiment, expand, try new formats and actively welcome new seasons. It has already become common that the second half of November is the beginning of an intensive time of searching for gifts, so many stores operating in our shopping and entertainment centers already offer a wide selection of festive goods. This year, we invited the visitors of Vilnius Akropolis to quite a number of new and renewed stores, where you can find an even wider range of your favorite brands, as well as new ones. I believe that the changes that have taken place will help to ensure an even more pleasant shopping experience, not only for everyday, but also for holidays," comments D. Mertinas.
